But people who interact with us frequently, are willing to help other members, and are willing to share the brand.
You can lurk in the private areas of Luckin and Manner. Even if the barista only responds to ’ comments in their free time HE Tuber and uses some latte art works or regularly holds offline coffee classes to liven up the group atmosphere.
Make small inroads and act together
The highest level of "Maslow's needs model" is - everyone hopes that their work and life will be meaningful, and they hope to participate in a cause greater than themselves. Every new coffee consumer must take his or her own as a matter of course , no matter how small or imperfect, the "action" is gravity: use paper straws, refuse plastic, bring your own coffee cup, plant trees, cycle and walk, sort garbage, etc.
When you are in it, you are given opportunities to act, even small actions once a month. It builds a bridge for between business, life and meaning, saving and resurrecting the "something" that always exists in everyone's heart. "Things", the future is promising.
The empty can recycling project "Return Plan" started by Santon in 2019 (recycling empty coffee cans scattered around the planet) is that light.
The theme of the first season "Return Plan" attempts to involve ; the second season "Interstellar Post Office" allows cafes to participate; the third season "to°the'StarS" allows lifestyle partners to participate; the fourth season " "take coffee flight" allows more boutique coffee shops to participate; the fifth season "on the mission" introduces new partners so that the three parties can start to benefit; the sixth season "is comfortable and easy in daily life". The seventh season of "Connection and Circulation" has covered 70 cities and 259 cafes, affecting more people.
Find faith and grow rationally
When you have completed the first three steps, while you are enjoying cups of coffee, you can think about more important things like those former "leadersThis requires Li Shanyou’s soul to ask three questions:
What unique value have been created for unique through me?
How will the world change because of me? What would the world lose without me?
Am I doing things to please others? Is it to create value for the world? It is better to express your ideas, let your ideas flow, and let your life grow, that is the meaning.
This is also the meaning of the existence of Howard Schultz and Starbucks. It is the reason why Luckin has 10,000 stores, Tims has 600+ stores, and Cudi has 3,000+ stores, but there are no Three and a Half and Manner.
New social issues and business issues will be dissolved and melted in cups of coffee with faith, because this is the promised land of destiny guidance, innate inspiration and natural social interaction.
Thinking
Therefore, we can summarize the four new thoughts we are talking about today:
Find people who love you: by circles.
Find the difference, go to the extraordinary, until you are unique.
From labeling to labeling love.
Make a cup of coffee with attitude - express your love and rational growth.
It is not only a new cognition for the creation of a new consumer brand, but also a new business posture - starting from the small circle of "oneself", bringing partners together with digital precision to create a cognitive community and a common interest. Federation; until they become a tribe with beliefs and finally complete the transition to a more mainstream, they will inevitably become the new four-wheel drive of new consumer brands.
columnist
Brand Yuan, public account: Brand Yuan Chuang (ID: brand-yuan), everyone is a product manager columnist. A spy of the new business ecosystem and a brand strategy consultant, focusing on brand innovation and evolution.
This article was originally published on Everyone is a Product Manager and may not be reproduced without permission.
